LuckyRoyce Privacy Policy 2026 | Your Data, Explained

When you register, we ask for your name, date of birth, address, email address and a password. To verify who you are, we may also request identity documents such as a passport or driving licence, proof of address and, where needed, evidence of how you fund your play. As you use your account, we record deposits, withdrawals, bets, bonus activity and responsible-gambling settings. We also gather technical details such as device type, browser, IP address and the pages you visit, along with any messages you send to our support team through live chat or email.

We use your data to open and run your account, confirm you are 18 or over, process payments and pay out winnings. We also use it to meet our duties as a UK-licensed operator, including checks designed to prevent fraud, money laundering and underage play. Your information helps us spot signs of harmful gambling and offer support or limits when they might help. We use it to answer your questions, keep our platform secure and improve how our games and services work. Where you agree, we also use it to send you offers and news.

Under UK data protection law we need a lawful reason for each way we use your information. Running your account and handling payments relies on the contract between us. Identity checks, record keeping and safer-gambling monitoring rely on our legal obligations, including those set by the UK Gambling Commission. Fraud prevention, security and service improvement rely on our legitimate interests, which we balance against your rights. Marketing messages rely on your consent, and you can withdraw it at any time without affecting your ability to play.

We do not sell your personal data. We share it only where needed: with payment providers such as Visa, Mastercard, PayPal, Apple Pay, Trustly, Paysafecard, Skrill and Neteller to process your transactions; with identity-verification and fraud-prevention partners; with game and live-casino studios that supply our content; and with cloud, security and customer-support service providers acting on our instructions. We may also disclose information to regulators, law enforcement or other authorities when the law requires it, and to GAMSTOP when you self-exclude.

We keep your information only for as long as we have a genuine need. Account and transaction records are held while your account is active and then for the period required by gambling, tax and anti-money-laundering rules. Identity and verification documents are retained for the minimum time those rules demand after your account closes. Support conversations and marketing preferences are kept for a shorter, reasonable period. When data is no longer required, we delete it or anonymise it so it can no longer be linked to you.

You can ask to see the personal data we hold about you, and to have inaccurate details corrected. You may request deletion where we no longer have a lawful reason to keep your data, ask us to restrict how it is used, object to processing based on our legitimate interests, or request a portable copy of the information you gave us. You can opt out of marketing at any moment through your account settings or by replying to any message. If you are unhappy with our response, you may complain to the Information Commissioner's Office.

We protect your information with SSL encryption in transit and strict access controls inside our organisation, so only staff who need your data for their role can see it. Identity verification is carried out under defined procedures, and our systems are monitored for unusual activity. No online service can promise absolute security, so we also encourage you to choose a strong, unique password, keep your login details private and contact us straight away if you suspect someone else has accessed your account.

We use cookies and similar technologies to keep you signed in, remember your preferences, protect against fraud and understand how the site is used. Some are essential for the service to function, while others, such as analytics and marketing cookies, are optional and only used with your permission where the law requires it. You can change your choices at any time through your browser or our cookie settings. Our separate cookie policy lists each category in detail and explains how to manage them.

Questions about this policy, or requests to use any of your rights, should go to our Data Protection Officer, who oversees privacy at LuckyRoyce. You can reach that role through our support team via live chat or by email, and we will ask you to confirm your identity before acting on a request so your data stays safe. We aim to respond within one month, and will let you know if a complex request needs longer.

We review this policy regularly and may update it when our services, our legal duties or our practices change. When we make a meaningful change, we will tell you through the site or by email, and the revised version will show its effective date. We encourage you to read it from time to time. If you keep using your account after an update, you accept the revised policy. Gambling should stay enjoyable: set limits that suit you, and use GAMSTOP or our safer-gambling tools if you ever need a break.